Its latest tie-ups follow a 2016 deal with the NFL to stream 10 Thursday night games - Amazon (AMZN) won the rights for the 2017 package - as well as deals to stream NBA-related shows, a slew of less popular college sports events and the Republican and Democratic national conventions.
Sources are framing this push as Facebook simultaneously picking up the torch of advertiser-supported television as well as an attempt to keep pace with Snapchat. Another said Facebook was targeting younger users "to expand the audience demo". The company also seems interested in live sports - in February, it was reported to have held talks with the Major League Baseball about streaming one live game per week - and has reportedly "tapped A-list celebrities to star in some of [its] shows". These users are now using Snapchat. The new shows fall into two general categories; higher-budget, premium content that's of the same sort typically seen on primetime TV, and shorter shows that are not unlike the format commonly seen on YouTube. However, the short videos in social networking site's News Feed are successful for most producers and publishers.
Well, it is just a matter of time until we will finally see what the big social network company will do with these new TV shows.
In addition to Van Veen, Facebook also hired former MTV executive, Mina Lefevre, to spearhead the creation of original content, both scripted and unscripted.
The company has already given some of the ideas it was presented with the go-ahead to start filming and has reportedly signed up A-list celebs to star in some of them. It's a good thing we've firmly established that a president must leave their business ties behind if they want to hold office.
"Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook".
The idea of having TV episodes is a top priority for the company. However, it plans to move to a revenue-sharing model by inserting mid-roll ads in the future. The lower tier would more closely resemble the content that is already on the social media platform.
Unlike Netflix, however, all of Facebook's original video content will be free to watch and share.