The firm had recently launched the Echo show, which sports a voice-controlled speaker bundled with a 7-inch touchscreen display, capable of making video calls and play suitable video content. With the Echo Show, you have a display, so Alexa can show you things like the lyrics to a song, or the ingredients for a recipe instead of just reading it off to you. You can watch Youtube videos, or it can be your regular photo frame by downloading your photos from Amazon Prime.
One big addition to the Amazon Echo ecosystem is that Alexa can now make and receive video calls. The recipients of your calls don't even need to have an Echo - they just need to have the Alexa app installed on their phone and turn on the feature.
According to Amazon, Echo Show now includes updated skills from Allrecipes, Jeopardy, Uber, OpenTable, CNN and more while developers are working on to get "more delightful customer experiences" to the device. It's got the same tech as the standard echo, including the array of noise cancelling microphones.
Of course you can control the lights, thermostat and more with WeMo, Philips Hue, ecobee, and other compatible smart home devices.
It's not clear if third-party Alexa devices will be included in the voice calling and messaging network. Rather than having a real time phone call, your Alexa-using friends can send you audio snippets.
Amazon have Voice calling and messaging as launching "soon", on the relevant landing page.
Drop In is a separate feature that can be used with Echo Show. Alexa is an artificial-intelligence-powered personal assistant that was developed by Lab126, an Amazon unit that recently opened an office in downtown San Jose.
For those anxious about their privacy, the Echo Show has the lineup's signature mute button on top, which mutes both the microphones and the camera. The $229.99 Echo Show outsells the $39.99 Fire TV Stick with Alexa Remote and Echo Dot.
The latest device, called the Echo Show, is available for pre-order starting Tuesday and will be released on June 28.