This photo provided by Element Electronics shows a blend of streaming TV services and over-the-air channels on an Element TV. While historically manufacturers have developed their own platforms, like LG's webOS and Samsung's Smart Hub, Roku TV and Android TV have been picking up momentum as fully developed platforms readily adaptable to different manufacturers' specifications.
There's the $90 Fire TV, the $40 Fire TV Stick and now, for the dongle-averse, Amazon is giving the world its first set with the company's streaming media offering built-in.
The little-known Element Electronics is based in SC and specializes in affordable Ultra HD TVs, sounders and rugged Bluetooth audio solutions.
Element is owned by TongFang Global, which also owns the Westinghouse brand. The in-house efforts have largely been weak because few streaming services bother designing apps for them, and they don't have big teams to look for security threats.
You'll have to press a button on the Fire TV remote to talk to Alexa and you can have the assistant tell you the weather, control your compatible smart home appliances, play music on Spotify or do anything else you'd do with an Echo speaker.
The Fire TV software is not just there to take commands and download Amazon's list of Fire TV apps - you can plug in your antenna and the TV will automatically download local listings with Gracenote. Of course, a lot also depends on the quality of the television but I think we can trust Amazon to have not made too many compromises where its debut Fire TV product is concerned. You'll also have to use the cable's remote, as the Fire TV one lacks numbers for changing channels. Since the TV comes with 16GB of internal storage, you can also pause and rewind live TV from your antenna. They're offered in four screen sizes with 3,840 by 2,160 resolution: 43 ($449), 50 ($549), 55 ($649) and 65 inches ($899). Element said its Fire TV Edition smart TVs will support over-the-air TV broadcasts and subscription-based OTT content (including apps like Sling TV, HBO Now and Hulu) via a unified interface.
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