Apple's secret team within its health unit has been in talks with developers, hospitals and others about bringing clinical data to the iPhone. The report cites nearly half-dozen people familiar with the team, and adds that the company is also looking at startups in the "cloud hosting space".
This move represents a deviation in strategy from Apple's previous health care efforts.
Apple's strong stance on data privacy and security will also likely help the medical industry and individual users to be far more comfortable with their iPhone as a place to store private medical information. Jackson Grant Investment Advisers Inc.'s holdings in Apple were worth $564,000 at the end of the most recent reporting period. This leads to many mistakes and missed diagnoses within the industry due to the breakdown in communication, and Apple will have an uphill struggle to bring all sections of the industry on to the same page. His title, according to his LinkedIn page, is Director, Apple Health.
We know that Apple is interested in health/medical-related technology.
It is quite unfortunate that despite the fact that patients are living in the digital age, they still encounter challenges sharing information between doctors, especially among different clinics and hospitals.
This problem is often referred to as the "interoperability crisis" - and it is hurting patients, health experts have said. An operation like this would give patients a full, easily accessible track of their health data, which they could then later share in full with a trusted doctor.
It's a known fact that Apple is pretty much working at any given time on dozens of ways to revolutionize various tech industry branches, constantly looking for the "next big thing" to ensure the company's sustained profitability and pioneering reputation.
Furthermore, Apple has hired developers involved with FHIR, a popular protocol for exchanging and managing electronic heath records.
"At any given time, only about 10 to 15 per cent of patients care about this stuff", said Micky Tripathi, president and CEO of the MA eHealth Collaborative and a health IT expert.
Apple also has other edges.
Apple declined to comment on CNBC's report, and its reps didn't respond to our requests for additional information.