They just left too much time on the clock that allowed Aaron Rogers to lead his offense down the field for the go-ahead touchdown and secure the 35-31 Packers victory.
Not that any analyst would lack credibility in saying that - the announcers spend time with the clubs they cover, glean information like this all the time, and it's a pretty reasonable conclusion - Aikman won three Super Bowls with the Cowboys and would be able to take their temperature as well as anyone.
The first of those came after Prescott deftly avoided the rush, scrambled to his right and then found Brice Butler for a 49-yard completion to the Green Bay 29-yard line.
As it stands, the play will be largely forgotten, and when people speak of Sunday's Packers-Cowboys game they'll remember it ending with Aaron Rodgers saving the day.
Here's what you need to know about today's Packers-Cowboys game.
It was Dak Prescott who would throw touchdown passes on the Cowboy's first three drives, but similar to last week's loss, the offense hit a wall once the second half got underway. Should the Cowboys have run the ball on second-and-2 instead of throwing a pass in the fourth quarter to make sure the clock kept running?
Three plays later, Prescott made it count by running to his left and picking his way through the Green Bay secondary to put the Cowboys ahead 31-28 with 1:13 remaining.
Heading into Dallas for a rematch of last year's dramatic playoff victory, Green Bay had injuries on both sides of the ball that were going to factor the game. He added 32 rushing yards on four carries.
The Packers held possession for only 11:10 in the first half, far lower than the Cowboys' 18:50. The Packers trailed by four points with just over a minute left in the game. Rodgers went his way on first down only to have the pass broken up.
Aaron Rodgers does it again.
"He's done it before", said receiver Jordy Nelson, who was sidelined for reasons unknown on Sunday's final drive. The drive stalled at the Packers' 25-yard line, but Dan Bailey was good on the 43-yard field goal to give Dallas back the lead, 24-22.
Cornerback Jimmy Smith scored on a 47-yard fumble return in the first quarter for the Ravens (3-2), who moved into a tie with the Pittsburgh Steelers for first place in the AFC North. The one after? The game-winner. While watching the game, I began to notice that whenever Aaron Rodgers needed a big play in the game, he tended to look Anthony Brown's direction.
Dallas, which surged in front 21-6, has now squandered double-digit leads in two straight games. He finished the afternoon with 221 passing yards, and 40 came on the game-clinching series. It was third down and gave the Cowboys another shot at the end zone. What was insane about this particular play was how close it came to working - thanks in part to multiple players on the Packers seeming to think the game had ended while the play was still going on. Hit Devante on a back shoulder to start the whole drive.