Once received, the parent confirms which payment method and shipping address will be used for teens' orders. Teens can also send an invitation to their parent through either text or email. "This is a move that will get families deeper into Amazon, while also cultivating future Prime members".
By the time they're 13 to 17, they're advanced enough internet users that keeping them out of their Amazon accounts in probably the least of parents' concerns-does Amazon have any suggestions for keeping teens from ordering drugs on the dark web?
For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. The teen can also add a note to their parents.
Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms.
Amazon - which had annual revenue of $136 billion a year ago - accounts for roughly one-third of all online US sales.
Teens will be given access to their parents' Prime benefits at no cost.
While teens' orders through the new system are tied to a shared credit card for the family, it's likely that, in many cases, teens will be paying for those purchases themselves by giving mom or dad cash back at home. In the past, this is the money teens may have spent at the mall instead. Amazon is trying to replicate that feeling for the digital generation.