The feature is now being rolled out to creators who have over 10,000 YouTube subscribers, so you're probably going to need to have a pretty healthy community of subscribers if you even want to have the option. Through Reels, YouTube wants creators to increase engagements with their fans. YouTube's reasoning behind this new feature is similar to the arguments put forth by Facebook and Snap.
YouTube's Community tab is now available to creators with over 10,000 subscribers, and they can communicate with fans using quick vertical videos.
"We'll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators", Livne said.
Reels are expected to be initially rolled out soon for beta tests to a handful of YouTube creators. YouTube will be calling it "Reels", and the feature will be exclusive to YouTube Community launched last September for creators. You can apply filters, write text, attach stickers, and links to other videos.
Moreover, as Stories disappeared after 24 hours, Reels does not have any expiry date or time. Creators can also turn to the Community tab to tease subscribers about an upcoming video so that they might build additional excitement for their offerings. We learned that you want the flexibility to create multiple Reels and have them not expire, so we'll give you those options. YouTube Reels was first spotted in May 2017 but no details were revealed then.
According to TechCrunch, Reels will be given their own tab in the YouTube mobile app.
Meanwhile, "your most engaged viewers" can now see Community posts in their Home feed, whether or not they're subscribed to your channel. The authors of the channels in the YouTube Community, in addition to the video, can share with followers photos, gifs and text posts. Users will also have the opportunity to evaluate the Reels, putting them huskies or dslan.