The wave of attacks were organized in advance of the stores' openings on Saturday, and celebrated by Floyd Shivambu, a spokesman for the leftist Economic Freedom Fighters party, stating that the retailer is "facing the consequences for its racism".
Video footage posted to social media on Saturday (local time) showed members of the Economic Freedom Fighters - a socialist South African political party - outside the Clearwater Mall in Johannesburg blocking access to the store. The H&M signage outside the shop had been broken and red fragments were still on the floor.
"We are not going to allow anyone to use the colour of our skin to humiliate us, to exclude us", he added.
Calm has since been restored at the Menlyn shopping centre following the chaotic protest earlier today, which resulted in police cordoning off the entire level on which the shop was located.
H&M this week pulled the garment in question from its stores and apologised.
Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle."We trust that H&M will listen to our demands", he said.
H&M had issued an apology in response to complaints about the hoodie and its model.
H&M also took to Instagram to express further apology, saying: 'We understand that many people are upset about the image of the children's hoodie. One person reported seeing EFF supporters looting the store before police arrived, evacuated the store and closed it, with some protesters still inside.
Since then, regular consumers of the store have taken to social media to criticize their decision, prompting the company to eventually release a statement of apology.
"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)".
Responding to a customer inquiry H&M South Africa said the offending product "was not available in South Africa".